websites of BBB approved businesses.
What Is a BBB Accredited Business
and Why Does It Matter?
A BBB accredited business becomes one after the Better Business Bureau has determined that the business fully meets the BBB's accreditation standards.
In order to be certified, a business must file an application to the organization and pay a fee to start the vetting process, which includes the review of the business and its approval, in case it passes the process successfully.
Businesses that are interested in the BBB stamp of approval are required to be contractually committed to the agency's Code of Business Practices, which are the BBB's accreditation standards.
The code details 8 principles that reflect key aspects of creating and maintaining trust in the marketplace and it guides businesses on how they should treat customers – fairly and honestly under all circumstances:
>> Build Trust
>> Advertise Honestly
>> Tell the Truth
>> Be Transparent
>> Honor Promises
>> Be Responsive
>> Safeguard Privacy
>> Embody Integrity
Additionally, in order to be eligible for an accreditation review, businesses must meet a number of key qualifications.
Just to name a few: a minimum of “B” rating, being in business for at least 12 months, supplying the BBB with all relevant business information, documents, licenses and bonding required by law in the applicant's jurisdiction, being free of government sanctions or ethics violations, working closely with the organization if the business has a record of customer complaints, adhering to legal and BBB rules and codes regarding advertising – and more.
Obtaining and presenting the famous 'BBB Accredited' seal can turn out as a sound long term investment for any business.
To the potential customer it means that the business has been thoroughly vetted by a reliable, objective third-party consumer organization and that it deserves their trust and confidence.
Additionally, businesses that have been successfully approved by the BBB are committed to make an effort of good faith to resolve any consumer complaints directly with the customer.
If that effort fails, they are obligated to answer to the organization and participate in a BBB dispute resolution process, like mediation.
Why does the whole thing matter to the consumer?
Since businesses are under no obligation to seek for accreditation from the agency, those who do apply know that they will go under the BBB's microscope.
They fully understand that if they're not a legit business that complies with each and every one of the organization's strict rules and guidelines, they will not be certified.
That's why in most cases, only legitimate companies have the incentive to go through this process.
Poorly run companies and especially scammers and fraudsters have no real incentive to seek for accreditation.
After all, as far as they're concerned, it will be a waste of time and money.
They know they will not be approved – so why even bother?
To sum up, dealing with a company that has passed the BBB's scrutiny, substantially minimizes the chances for fraud, scam, rip-off, unethical behavior or any other criminal, illegal or dishonest act.
For the customer, it's a great way do reduce risk and increase confidence that they're making a good choice.